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Strengthen your talent

Amplify their potential internationally

AFRICA SKILLS offers direct-approach executive search and soft-skills training — academic and professional.

Our Values

Why choose us?

Personalized approach

Personalized Approach

Tailor-made solutions adapted to each client’s culture and specific goals for maximum impact.

Talent network

Talent Network

A rich pool of pre-screened professionals and senior executives, including passive talent, to present you with the best profiles on the market.

Confidentiality and ethics

Confidentiality & Ethics

A recruitment process carried out with discretion and integrity, ensuring confidentiality for both companies and candidates at every stage.

Who are we?

Your partner in talent management

AFRICA SKILLS is a consulting firm specialized in talent management, executive recruitment, coaching and training. Based in Casablanca, we support organizations across Morocco in attracting and developing the leaders they need.

Performance-driven bilingual coaching

Our tailor-made trainings in English help you develop operational skills at an international scale.

Performance through talent fulfillment

Our clients’ lasting success stems from the development and engagement of their people.

Our Services

Comprehensive support

We align with your business goals by strengthening key capabilities: communicating better in English, presenting with impact, negotiating internationally, running meetings with confidence and developing soft skills.

Coaching & Support

One-to-one coaching for managers & mentoring for executives: public speaking, interview preparation, running meetings in English, negotiation with international stakeholders.

Talent Management

Tailor-made pathways to assess, develop and retain your talent through hands-on workshops: HR & corporate communication, time management, conflict management, teamwork, EVP & employer branding.

Executive Recruitment

Head-hunting of executives and senior leaders able to operate in multicultural environments: leaders fluent in English, strong communicators, negotiators and change drivers.

Sofia Nouri – Talent Management Expert

Biography

Sofia Nouri is a Talent Management expert with over 25 years of experience in international and multicultural environments.

After graduate studies in Business, specializing in Communication & Marketing, then a Master’s in Tourism and Hospitality Management, she began her career with the ACCOR in France.

Back in Morocco in 2004 , she joined Atlas Hospitality Hotels & Resorts as Marketing Manager, before joining the North Africa division of the Roche group as Events & Marketing Manager.

In 2007 , she continued her journey at Atento (a Telefónica subsidiary) as Communication & HR Development Manager, where she implemented internal communication tools and led several strategic HR projects: recruitment, evaluation, training and internal mobility.

In 2010 , Sofia Nouri joined the United Nations in New York , where she coordinated recruitment and HR development for humanitarian operations in Africa and the Middle East.

In 2017 , she founded AFRICA SKILLS , a firm specialized in executive search, HR consulting and soft-skills training. Based in Casablanca, the firm now supports organizations and leaders internationally, notably in Africa, the Middle East and the United States.

Contact Us

Planning a transformation project? Let’s talk!

Our team is here for you. Feel free to contact us via the form below, by email or by phone — we’ll be happy to respond as soon as possible.

Get in touch

Have a question, a project, or simply want to chat with us?

Empowering talents. Transforming organizations. Shaping the future of work.

Contact us today to co-build the future of your talent.